Toxicity's ad was created using 2 photographs taken by a professional photographer. For the body, the background of the barn was removed and replaced with a grass pasture. The mud was removed from the horse's legs and feet. For the head, the background was also removed. The color was adjusted slightly and a soft glow was added. Note that although both photos were altered, both remain absolutely true to the real shape of the horse. This process is included in all advertisement designs, as warranted by the photos (photos must be a certain size in order to successfully use this procedure).

Photos by H. L. Torrey Photography
hltphotography.com